It’s sunrise, and most of us are either still asleep or just warming up to the day, but Paul Rhoads is already on. With Van and Bonnie on WHO-Radio….
With Maxwell and Pam on KIOA…
He’s with Big Ken and Colleen…
And laughing it up with the Morning Moose…
The job of football coach at Iowa State requires jumping on every chance at PR.
Football talk is not the reason for the visits, though.
The media blitz—in and out of radio, TV, the Des Moines Register and, Starbucks, is for a personal cause, in the name of his mother, who died last summer after a 10-year battle with Alzheimer’s.
He says, “The kind of lady that if you met her once, you never forgot her, and to see that person disappear is the hardest thing in my mind as we went through it as a family.”
Alzheimer’s has been Rhoads’ cause at Iowa State, and he’s determined to make his third annual “Ride to Remember” one that no one will forget.
The ride starts at the Boesen the Florist Beaver location at 11:00 a.m. on Sunday, June the 3rd. More riders will join in Ames at on the south side of Jack Trice and ride out at 2:00.
The ride to Dolliver Memorial Park and back should take about two hours, that’s ten fewer than he spent promoting it, today. But everyone is another toward changing a harsh reality.
Coach Rhoads says, “There’s no cure. Alzheimer’s is a disease that has no cure and if we are gonna cure it, it starts with everybody in this room, it starts with everybody out there listening and that’s the kind of attitude you have to have and approach it that way.”
Eight radio appearances, three TV stations. A man known for inspiring talk, is hoping this might have been his best work, yet.