WHO-HD Clinches Victories in Morning and 6pm Newscasts

Up-Arrow-Red

Closer than ever to total news ratings dominance

Today in Iowa continues morning news domination

Channel 13 News at 6 tops early evening newscasts

Channel 13 News on WHO-HD is now the top rated central Iowa newscast in the morning at dinner time in the latest television ratings just released.  The station is #1 in 2 out of 4 key weekday newscasts and VERY close to victory in the other 2 key weekday newscasts. Central Iowa’s Morning News Leader, Today in Iowa, remains the top-rated morning newscast and Channel 13 News at 6 is now #1 at dinner time.  Channel 13 News at 5 is a slim 2-tenths (.2) away from victory.  And Channel 13 News at 10 has closed the gap to a single ratings point.

“The incredibly warm May really shook up normal viewing habits among central Iowa’s young adults,” says WHO-HD President and General Manager Dale R. Woods.  “But when it came to news time, more and more Iowans chose Channel 13 News.  We are incredibly grateful for their trust and are confident they’ll be excited about some new announcements we have coming very soon.”

Program

 

WHO

KCCI

WOI

M-F

5:00a – 6:00a

Rtg

1.6

1.5

n/a

Shr

41.3

37.4

n/a

M-F

6:00a – 7:00a

Rtg

3.7

2.5

.4

Shr

41.8

28.3

4.7

M-F

5:00a – 7:00a

Rtg

2.5

1.9

.2

Shr

41.7

30.7

3.6

M-F

5:00p – 5:30p

Rtg

2.0

2.2

.3

Shr

19.2

20.7

3.1

M-F

6:00p – 6:30p

Rtg

3.3

3.0

.1

Shr

20.7

18.9

.9

M-F

10:00p – 10:30p

Rtg

5.0

6.0

.4

Shr

21.2

25.8

1.9

 Ratings estimates are according to Nielsen Media Research’s May 2012 measurement period for the Des Moines/Ames Designated Market Area (DMA).  The four week measurement period was April 26 through May 23, 2012.  Unless noted, estimates are for Adults 18-49.  A rating is the percentage of all TV households in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program.  A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA tuned to a particular program.

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