GREEN GRAPHICS: Interactive Displays

You probably don’t think about energy usage and water consumption when you visit a tourist attraction or go shopping. But, new interactive displays are popping up around town giving you a behind the scenes look at how a building operates.

Price is a big concern when picking up produce. But, Michael Smith with Hy-Vee says there’s something else to consider. He says, “We have one step potatoes, one-step cereal and the packaging we use in those products is more sustainable, and the proceeds from those products is actually going to help people in need.”

Smith says Hy-Vee has a new way of sharing these sustainable products and practices with customers.  It’s called Hy-Vee 360. It’s an interactive website developed by Ankeny based firm QA Graphics.

Marketing Director Sarah Erdman says, “This is a 3d store model, an interactive application where you can go in and view the store.” And view things like where your fruits and vegetables are grown, how much energy the lights use and the type of fuel that powers the trucks.

Erdman says, “We’re also creating one of our educational applications for their new Urbandale store that’s going to be opening because they’re going for a LEED certification for that.”

You’ll find the interactive displays in public buildings as well, including one at the World Food Prize. There’s also one at the State Capitol. And, it’s meant to help people learn more about the green features.” Erdman says, “We can actually display building performance information. So, they can show how in real time how much energy they’re saving, or how much water they’re saving.”

Erdman says the company also creates the interactive displays for new and remodeled schools to teach students about the environmentally friendly features.

Smith says all new Hy-Vee’s will include one, starting with the store in Urbandale opening next month. He says, “This gives us a means to provide information. And, kind of begin the dialogue with them.”

QA Graphics started designing the interactive displays three years ago, mainly for east and west coast companies. Erdman says the displays are becoming more popular in Iowa as companies build more LEED certified buildings.


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