WHO-HD CONTINUES DOUBLE-DIGIT GROWTH IN JULY RATINGS
Channel 13 News #1 in the morning and 6 PM
Channel 13 News UP double digits in every weekday newscast except 10pm
KCCI declines in EVERY weekday newscast
The latest television ratings have just been released and WHO-HD continues its upward momentum with double-digit growth in nearly every weekday newscast. Today in Iowa continues to be the ratings leader 6 to 7 AM and Channel 13 News took top honors at 6. WHO-HD is now within .9 ratings of #1 at 5pm and 1.3 ratings at 10PM. At the same time, KCCI weekday news ratings dropped by double digits except for one local newscast.
|
July Adult 18-49 Rating |
|||||||||
|
WHO |
KCCI |
WOI |
|||||||
|
Newscast |
Jul-11 |
Jul-12 |
% Change |
Jul-11 |
Jul-12 |
% Change |
Jul-11 |
Jul-12 |
% Change |
|
6:00 – 7:00 AM |
1.9 |
2.8 |
47.37% |
2.9 |
2.5 |
-13.79% |
0.1 |
0.1 |
0.00% |
|
12:00-12:30 PM* |
1.1 |
1.4 |
27.27% |
2.7 |
1.8 |
-33.33% |
0.2 |
0.4 |
100.00% |
|
5:00 – 5:30 PM |
1.9 |
2.8 |
47.37% |
3.8 |
3.7 |
-2.63% |
0.1 |
0.9 |
800.00% |
|
5:30 – 6:00 PM |
2.5 |
4.1 |
64.00% |
3.3 |
3.2 |
-3.03% |
0.3 |
0.4 |
33.33% |
|
6:00 – 6:30 PM |
3.2 |
4.4 |
37.50% |
5.5 |
3.7 |
-32.73% |
0.3 |
0.3 |
0.00% |
|
10:00 – 10:30 PM |
6 |
4.9 |
-18.33% |
7.2 |
6.2 |
-13.89% |
1 |
0.4 |
-60.00% |
|
* WOI’s Midday News airs 11 AM to Noon |
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“We’ve been listening to central Iowa viewers explain what they want,” says WHO-HD President and General Manager Dale R. Woods. “It’s about choosing good stories and telling them well. It’s about a team you like and trust. And more than ever, it’s about a commitment to Iowa weather. That’s why we’ve expanded our team to 5 full-time meteorologists and have the only 24/7 weather channel.”
Ratings estimates are according to Nielsen Media Research’s July 2012 measurement period for the Des Moines/Ames Designated Market Area (DMA). The four week measurement period was June 28 through July 25, 2012. Unless noted, estimates are for Adults 18-49. A rating is the percentage of all TV households in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program. A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA tuned to a particular program. All ratings comparisons are on a July 2011 to July 2012 basis.
