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WHO-HD CONTINUES DOUBLE-DIGIT GROWTH IN JULY RATINGS

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Up-Arrow-Red

Channel 13 News #1 in the morning and 6 PM

Channel 13 News UP double digits in every weekday newscast except 10pm

KCCI declines in EVERY weekday newscast

The latest television ratings have just been released and WHO-HD continues its upward momentum with double-digit growth in nearly every weekday newscast.  Today in Iowa continues to be the ratings leader 6 to 7 AM and Channel 13 News took top honors at 6.  WHO-HD is now within .9 ratings of #1 at 5pm and 1.3 ratings at 10PM.  At the same time, KCCI weekday news ratings dropped by double digits except for one local newscast.

July Adult 18-49 Rating

 

WHO

KCCI

WOI

Newscast

Jul-11

Jul-12

% Change

Jul-11

Jul-12

% Change

Jul-11

Jul-12

% Change

6:00 – 7:00 AM

1.9

2.8

47.37%

2.9

2.5

-13.79%

0.1

0.1

0.00%

12:00-12:30 PM*

1.1

1.4

27.27%

2.7

1.8

-33.33%

0.2

0.4

100.00%

5:00 – 5:30 PM

1.9

2.8

47.37%

3.8

3.7

-2.63%

0.1

0.9

800.00%

5:30 – 6:00 PM

2.5

4.1

64.00%

3.3

3.2

-3.03%

0.3

0.4

33.33%

6:00 – 6:30 PM

3.2

4.4

37.50%

5.5

3.7

-32.73%

0.3

0.3

0.00%

10:00 – 10:30 PM

6

4.9

-18.33%

7.2

6.2

-13.89%

1

0.4

-60.00%

* WOI’s Midday News airs 11 AM to Noon

“We’ve been listening to central Iowa viewers explain what they want,” says WHO-HD President and General Manager Dale R. Woods.  “It’s about choosing good stories and telling them well.  It’s about a team you like and trust.  And more than ever, it’s about a commitment to Iowa weather.  That’s why we’ve expanded our team to 5 full-time meteorologists and have the only 24/7 weather channel.”

Ratings estimates are according to Nielsen Media Research’s July 2012 measurement period for the Des Moines/Ames Designated Market Area (DMA).  The four week measurement period was June 28 through July 25, 2012.  Unless noted, estimates are for Adults 18-49.  A rating is the percentage of all TV households in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program.  A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA tuned to a particular program.  All ratings comparisons are on a July 2011 to July 2012 basis.

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