A new survey shows that more than half of Iowa's smokers would like to quit.
The survey by the makers of Nicorette found 61 percent of smokers would like to quit and a majority said they'd like to do it in the next six months.
Sunday the company tried to help people looking to do just that.
Metro smokers were invited to participate in the Nicorette Smoke Swap...anyone could bring a pack of cigarettes to metro Wal-Marts and receive a free Nicorette starter pack coupon in return.
For a smoker like Mike Nicholson, it was just the boost he needed to get started.
"I've been thinking about it for a long time and it's time to stop procrastinating and just do it. It's not an easy thing to do but I'm going to give it an honest attempt," Nicholson said.
Health concerns and cost topped the list of motivations to quit smoking, with about two-thirds of Iowa smokers citing each as a reason to kick the habit.