AD SPENDING: Big Money Spent In final Days
A new report shows just how hard the Romney campaign was fighting for Iowa’s six electoral votes in the final days of the election.
Romney and outside groups spent $21.5 million in the final five weeks, matching the total spent in the previous six months. That is nearly double what the Obama camp spent in the final days, according to a Des Moines Register Analysis.
The media blitz came too late for Romney, He lost by six points in Iowa, double the national margin.
In the final five weeks of the campaign, the highest amount of ad spending shifted from the Quad Cities to Des Moines.