This is not a fashion boutique. It`s an elementary school. And Josiah Carter isn`t a couture designer, he`s just a regular guy trying to start a fashion trend. It started when Josiah and his wife, Megan, were in college at Drake University. Josiah planned for an internship.
In some of the worst conditions you can imagine, people know Ethiopia is among the world`s poorest nations. But what Josiah didn`t realize is that young girls here are enslaved and sold for sex multiple times each night out of shacks the size of a large dog kennel. Megan was skeptical something so terrible could even be true. Two years later, it was Megan’s turn. She led the trip to the place her husband could not forget.
The Carters say there is hope. An organization called 'Win Souls.' It raises money to pull women and children out of this deadly lifestyle and into a one of a kind program. To sell the scarves made by the women and children, give the money raised back to save more lives. They turned their basement into a distribution center.
The Carters market the scarves online and at churches and gatherings. They raised $17,000 dollars’ worth in their first year and 46,000 last year. Every penny goes to save more women who rely on these talents instead of their bodies to survive. The business was sound. It just needed a name. "Beza Threads" was inspired by a woman who they rescued. She had a baby and named it Beza. In Ethiopian, Beza means "redemption." In English, it`s the ultimate fashion statement.
If you would like to buy a Beza Threads scarf, the website is www.bezathreads.org .
Channel 13’s Dan Winters reports.