ERIN OFF CAMERA: Rattle Rattle Thunder Clatter Boom Boom Boom…
… remember that jingle? Do you remember the company?
All sorts of things about advertising are rattling around in my head right now. I find it fascinating. Obviously most people do, or certain commercials that run during a certain football game wouldn’t cost so much money and create such a buzz.
This is on my mind because of something that just transpired in the newsroom. My boss, our ten o’clock producer, Dan Winters and I were going over the rundown when we were distracted by a Hardee’s commercial. I hadn’t seen it before but I know the general theme of these ads and I immediately expressed my disgust that this guy is wearing a shirt. Seriously. All of the ads in this series look like this. Or like this. Except for the ones featuring dudes. Producer Dan Hendrickson argued that all of the ads are aimed at guys and that’s why they’re produced the way they are. So let me understand this… in addition to not caring about women being objectified and not caring about men being treated with a greater degree of respect now I’m not supposed to love BBQ or crave a big, juicy cheeseburger?!?!? Just because I’m FEMALE?!?!? This is a load of “you know what”.
The ads are brilliant. I just want them to treat women and men the same way.
What are your favorite commercials of all time? Or the ones that tick you off?