Saying “I Do” is the easy part but technology is changing the way couples plan their weddings.
The Everything Bridal Expo in West Des Moines gave brides to-be new ideas for their big day.
Vendors worked with brides helping bring to life their ideas from internet sites like Pintrest.
Experts say the internet forces businesses to change the way they operate.
“Well it used to be that customers would come in a lot, you would get people coming in and out of the store, mostly now it’s through the internet, our website, our Facebook page,” says Melissa Muschick of Heuss Printing in Ames.
Experts also say that the web actually helps brides know what they want before they come into the store.