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PEEPS’ 60TH: Chicks Fly Off Shelves

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The Hy-Vee grocery store in Windsor Heights began selling Easter candy the day after Valentine’s Day and this year they made sure they had enough to go around.

Perched in aisle 12, little chicks were ready to be set free, “I love Peeps. You cant go wrong with them,” says shopper Matt Bertniz.

For some, there’s a certain knack to their demise, "'The ears go off first then finish it off,”  says Ryan Williams.

Whatever your opinion is, there's no denying Peeps' popularity.

Last year the shelves weren`t as full as this year, they ran out a day early. This year, Hy-Vee bought more, thousands more.

Hy-Vee merchandise manager, Tim Hamman says they wanted to keep up their customers craving for the sugary treat, “We wanted to make sure we had plenty this year, we didn`t want to run the risk of being out.”

Hy-Vee says the all the Peeps will likely be gone by Monday morning.

Peeps turned 60 this year and expects to sell over a billion of the little marshmallow chicks over Easter nationwide.