GOING DIGITAL: Photography Studios Evolve With Times
Last month Sears and Wal-Mart closed more than 2,700 studios. The two stores said they were no longer able to offer a service many people at home could do themselves.
Smartphones can capture high quality images and professional style cameras are more affordable than ever before.
That has some photography studios getting creative in order to remain in business.
Penny Dolberg purchased her DSLR camera only a few months ago. She wanted to capture her family’s life in motion and a spring trip they took across the country.
Taking great pictures didn’t cost her much, only 800 dollars. After seeing her photos it proved she didn’t need a professional photographer, she could capture great photos herself.
Other amateur photographers like Bonnie Scott, feel the same way.
“Why pay the money when you can do it that way, it’s easy and it’s more cost effective,”
Bonnie Scott is an avid scrap-booker… Who uses her iPhone to snap candid moments of her two- year old son. Moments like those are more valuable than what she could get in a studio.
“I don’t think a studio can capture those moments when he’s chucking the food across the table or when he’s making a face because the peas taste nasty,” says Scott.
People like Dolberg and Scott are making it hard for those who make a living by taking professional photos.
“It’s more and more that everybody is shooting and everyone can take a quick snapshot with their iPhone,” says Lori Nordstrom.
Lori Nordstrom has been a professional photographer for 15 years, since then a lot has changed. No one is printing anymore and people would rather take their digital images and put them directly on social media sites.
Nordstrom says, “Those things are great for the moment, and the moment is important but what’s even more important are heirlooms and memories and things that we can have forever and were losing that with digital.”
Local photographers who won’t or can’t keep with up the digital age are having to close their doors.
While some businesses are shutting down, other photography based businesses are seeing this as an opportunity for growth.
“What I like about digital scrapbooking is that I feel that it brings a, that`s its brought a different clientele to the hobby,” says Dawn Johnson.
Dawn Johnson opened up memory bound scrapbooking in Ankeny, in 2001. At that time, scrapbooking was just getting started and now it’s turning a new page.
Johnson says, “Then we have those customers who are really good at operating computers and want to see how they can create their master pieces digitally and we wouldn`t have gotten those customers in here had it not been for the digital world.”
They say a picture is worth a thousand words but now the way we view that picture will be a little different.
“You know I think that photography is not going to die. Photography is here for forever and forever and is going to get better and better as it has over the years and it continues to evolve and change and it’s exciting to see what happens,” says Nordstrom.