If you’re driving down the road, you may see a moving billboard to remind you to vacation in Iowa.
It’s a new marketing effort for the state.
The Iowa tourism office, nine convention and visitors bureaus and the Iowa Alcoholic Beverages Division have all teamed up.
Nine trucks from the beverages division will carry billboards of some of Iowa’s tourist attractions including Des Moines and Ames.
They’re supposed to remind Iowans that there are several tourist hotspots right in their own backyard.
The state hopes it also catches the attention of out-of-staters, who don’t perceive Iowa as a tourist destination.
“Every event we bring into Des Moines, they’re not knocking down the doors to get here. The times have changed a lot over the years just from what’s happened here. But it’s always been an effort,” says Greater Des Moines Convention and Visitors Bureau president, Greg Edwards.
The Iowa tourism office says an out of state visitor typically spends about $563 per trip in Iowa.