The Organic Consumers Association has launched a petition for the Food and Drug Administration to ban producers of genetically modified foods from being able to label their products as natural.
OCA Director Ronnie Cummins says the FDA has for far too long dodged its responsibility to define the term “natural” as it applies to food products. In his opinion, recent class action lawsuits, such as the July legal settlement where Pepsi agreed to remove the all-natural labels on its Naked Juice line of beverages, make it clear consumers are tired of being misled by food manufacturers. OCA says FDA should now make it unlawful for food manufacturers to label genetically modified products as natural.
The FDA hasn’t developed a legal definition for a natural food, and its website says FDA has not objected to the use of the term if the food does not contain added color, artificial flavors or synthetic substances.