The sponsor of the Hot Chocolate Run is changing the way it does business after a report Channel 13 did earlier this year outlining the difference between true, charity runs and for profit races.
Ton Stam, the owner of Chocolaterie Stam, sponsored the Hot Chocolate Run for three years. But after seeing the story, he decided to take a closer look at where all the profits were going.
“These promoters came to us and said ‘we want to put on a Hot Chocolate Run, it’s huge in Chicago, it’ll be a lot of fun. Do you want to be a sponsor?'” Stam explains.
Stam agreed on the condition the money would go to a good cause.
“And then we started realizing well, they’re making an awful lot of money doing this.”
Stam estimates the Hot Chocolate Run grossed about $56,000 last year.
The run’s charity, the John Stoddard care coordinator program, received about $3,000. The rest of the profit went to the promoters.
Stam says turning a profit is one thing, greed is another. And that’s why this year’s run will be different.
Stam has dumped the promoters and is taking control of the run to ensure the people who benefit are people battling cancer.
“No-one is making a profit off of this run – no one! Stam says. “I think that`s how life works. If you`ve been blessed, you ought to return the favor to someone and this is a good way to do it.”
The profits from the Stam Chocolate Charity Run will go to the John Stoddard Cancer Center.
The race is November 16th in the East Village. To enter or to find out more, click here.