EARLY START: Businesses Get In Christmas Spirit

Christmas is still 53 days away, but that isn’t stopping business owners from getting a head start on their busiest season of the year.

On a crisp November day, fall colors outdoors are vibrant.

Inside Valley West Mall, fall has passed.

In its place is a winter wonderland.

“I just knew that once I got into this mall, I’d be pulled into the holiday spirit,” said Veronica Cooper, a shopper.

Wreathes, bright lights, and decorations are all designed to get you thinking about Christmas.

For businesses, it’s the earlier the better.

“They’re bombarding you with Christmas already and I haven’t gotten done with Halloween yet,” said Brandy Macumber, a shopper.

There’s a lot at stake.

The National Retail Federation estimates Americans will spend over $600 billion dollars during the holiday season, about a 4% increase over 2012 sales.

Theresa Adams-Tomka, the owner of Kitchen Collage in East Village is hoping to get a head start on her competition.

She already has Christmas kitchen spreads displayed at the front of her store in hopes of grabbing the attention of people shopping early.

For a small business owner, she’s taking a risk hoping the spreads fly off the shelves.

“I think most retailers gamble and hope there gamble plays through,” said Adams-Tomka.

A successful holiday season can add up to 50% of her sales for the year.

She’s optimistic, putting her faith in the Christmas spirit of the metro.

“They like to shop their and support those businesses,” said Adams-Tomka.

A busy time for sales means a busy time for seasonal hiring.

The NRF estimates retailers will hire 720-780,000 people for the holiday season.

 

2 comments

  • Rebecca Hergert

    This display looks pretty!!
    I think a lot of people are up-set these stores opening on Thanksgiving.
    Our world has changed & there is a lot of competition out there!
    You got to work & make a buck here!!
    Besides, what are you gonna do after you eat your Turkey Dinner??
    You might as well get out of the house & walk it off! And get some exercise.
    There is so much family you can take!!

  • Troy Hendrickson

    So Christmas spirit is now officially linked to capitalism, cool. I’m sure Jesus would much rather we waste our money on baubles and meaningless displays than say feeding the poor…

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