Christmas is still 53 days away, but that isn't stopping business owners from getting a head start on their busiest season of the year.
On a crisp November day, fall colors outdoors are vibrant.
Inside Valley West Mall, fall has passed.
In its place is a winter wonderland.
"I just knew that once I got into this mall, I'd be pulled into the holiday spirit," said Veronica Cooper, a shopper.
Wreathes, bright lights, and decorations are all designed to get you thinking about Christmas.
For businesses, it’s the earlier the better.
“They're bombarding you with Christmas already and I haven't gotten done with Halloween yet,” said Brandy Macumber, a shopper.
There's a lot at stake.
The National Retail Federation estimates Americans will spend over $600 billion dollars during the holiday season, about a 4% increase over 2012 sales.
Theresa Adams-Tomka, the owner of Kitchen Collage in East Village is hoping to get a head start on her competition.
She already has Christmas kitchen spreads displayed at the front of her store in hopes of grabbing the attention of people shopping early.
For a small business owner, she's taking a risk hoping the spreads fly off the shelves.
"I think most retailers gamble and hope there gamble plays through,” said Adams-Tomka.
A successful holiday season can add up to 50% of her sales for the year.
She's optimistic, putting her faith in the Christmas spirit of the metro.
"They like to shop their and support those businesses,” said Adams-Tomka.
A busy time for sales means a busy time for seasonal hiring.
The NRF estimates retailers will hire 720-780,000 people for the holiday season.