SHOP SMALL: Push To Shop Saturday
Shopping is about to shift into high gear Thanksgiving Day as many hit the mall and big box stores. But, some shop owners hope you’ll save energy and money for the weekend. Small Business Saturday is Saturday, November 30.
You’ll find everything from jewelry to jams, dish towels, hair accessories and prints at Domestica in the East Village. Owner Christi Jensen says, “We’re also known for all of our bike glasses.”
Jensen opened the shop in 2010. That’s the same year American Express launched Shop Small. It’s the day after Black Friday. Jensen says, “It’s just a national movement to have people recognize small shops, the special service they get there, and to visit their local shops and see what’s new.”
You won’t just find unique gift ideas in small area stores. Experts say you’ll also find an experience. Tom Swartwood with the Entrepreneurship Centers at Drake University says, “So, the attempt on Small Business Saturday is to offer the benefits of small business and good small retailers, good small service companies really focus on their customer relationships, making it special.”
Swartwood says small shops can take advantage of the Thanksgiving and Black Friday rush. He says, “Small businesses and particularly the retailers I talk to benefit from the wave.” He goes on to say, “Because people are shopping. I’m hearing people are buying this year.”
Don’t expect a bunch of big discounts at small shops. But, you will find drinks and appetizers at Domestica, along with make and take classes. The goal is to keep your Christmas cash in the community.
Jensen says, “The money stays here. It makes our town cooler if people can have smaller businesses, coffee shops, little restaurants, then, it makes your experience there better in Des Moines.”
A recent survey by the American Booksellers Association shows 52% of what you spend at an independent, locally owned business stays within the community.