The Iowa Tourism Office unveiled its new campaign Monday morning, showcasing two television commercials aimed at bringing visitors into the state.
The ads are airing in Chicago, Minneapolis/St. Paul, Kansas City, and Omaha. Lt. Gov. Kim Reynolds says, “This campaign is targeted to metro areas within easy driving distance of Iowa. Less time traveling to Iowa means more time to actually enjoy it. Our ads showcase several locations across the state, but they really represent just the tip of the iceberg. There’s no shortage of museums, shops, restaurants and hotels in Iowa where travelers can make lifelong memories.”
The campaign also includes digital ads running on websites like parents.com, TripAdvisor, and Expedia.
The ads will run from March to June and cost $1.5 million.
Check out the commercials below: