Heat Advisory

AGRIBUSINESS: Breakfast Starting Americans’ Days Farther From Home

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

If breakfast is the most important meal of the day, American last year took that advice to heart.

A new report from the NPD Group says visits to restaurants for breakfast are going up; American made about 12.5 billion visits to breakfast locations in 2013, more than ever before.

Lunch and evening restaurant meals last year declined by 1%.

The strongest increase was in quick-service restaurants, which accounted for 80% of all restaurant morning meals. The NPD Group estimates over the next 9 years, restaurant visits will increase 7%.