Leave it to the Civic Center. It’s really a night of basic information but they make a production out if it.
It’s a fancy way to announce the new season and get the crowd excited for what’s to come. It worked.
“Couldn’t have hand-picked it any better,” said one season ticket holder at tonight's Season Announcement event.
“I am so excited for Kinky Boots," said another. "I think it’s going to be a great show.”
Kinky Boots is the big score; it hauled in six Tonys last year and it’s heading here on its first nationwide tour.
“I get asked every week by somebody in Des Moines, Iowa about ‘When are you bringing Kinky Boots?’ and the answer is January,” said a smiling Jeff Chelesvig, CEO of the Civic Center.
The crowd is also abuzz over the next headliner.
“Pippin!” one fan shouted.
“It actually won the Tony Award for Best Revival of a Musical in 2013,” said marketing director, Cindy Hughes Anliker.
Pippin takes the stage in February. Like Kinky Boots, Pippin is a show that the Civic Center invested in early on in attempts to beckon it to Iowa.
“Motown is gonna catch our attention,” said another season ticket holder.
Tonight’s audience got a healthy taste of Motown the Musical at tonight’s event. It plays here the first week of December.
Braodway also sends us Joseph and the Amazing Technicolor Dreamcoat in November and Cinderella in July, and in between are encores of The Lion King and The Book of Mormon.
“This could possibly be their best series they’ve ever had there’s just every show is a great show,” said another fan.
The Civic Center says a large season ticket base and an unusually strong relationship with Broadway have Des Moines punching above its weight.
“Often times we’re going to get shows in advance of playing much bigger markets," Chelevig said. "Kansas City is getting the Book of Mormon for the very first time next season, and we had it last season.”
A little swagger is always welcome on stage.