DES MOINES, Iowa – Governor Branstad has launched a new effort to reduce the number of deaths on the roads.
The program is called “Zero Fatalities” and is supported by the departments of transportation, health and public safety.
“Having no traffic fatalities on Iowa roads may sound like an unattainable goal but when you think about the goal you have for your family it’s always going to be zero fatalities,” Governor Branstad said.
The program encourages Iowans to slow down, drive sober, focus on the road, stay alert and buckle up.
So far there have been 127 fatalities this year.
The initiative is part of a larger campaign that includes three other states: Arizona, Nevada and Utah.