IOWA CITY, Iowa — The University of Iowa is ramping up efforts to draw in more in-state students.
The university began a new marketing campaign Monday which includes advertising, outreach visits, and social media.
The school is even planning to expand its presence at the state fair and on RAGBRAI.
“We want to remind Iowa families what our university is all about,” says University of Iowa President Sally Mason. “We offer outstanding academic programs, we conduct research that adds to our state’s wellbeing and prosperity, and we have a rich history of serving Iowans everywhere.”
The move comes after the Board of Regents decided to change how state universities are funded. It bases 60-percent of funding for the three state schools on the number of in-state students enrolled.