DES MOINES, Iowa -- To date 170 people have been killed on Iowa roadways, that’s three more than at this same time last year.
To help Iowa drivers keep their eyes on the road the Iowa State Patrol and the Iowa Department of Transportation has launched a new campaign that sends a strong message.
“We thought it was really important to draw attention to how people are driving on the road and making sure drivers are focusing on their behavior behind the wheel,” says Andrea Henry with the Iowa DOT.
The new commercial and campaign, ‘Zero Fatalities’ is aimed at pointing out those deadly behaviors.
In 2013 those included not wearing a seat belt, speeding and aggressive driving, impaired and distracted driving and driving while drowsy.
“It`s really about the behaviors and getting them to understand how dangerous all of those behaviors are,” says Henry.
In 2013, 317 people were killed on Iowa roadways.
Out of those deaths 74 percent were men and 26 percent women.
“Every day in and out we`re constantly out there enforcing trying to educate people,” says Sgt. Dave Halverson.
Sgt. Halverson says he hopes drivers take notice of small steps they can take every day to be a safer driver.
“It seems everyone has a cell phone or a smart phone device at this point and it is hard, you get that call or that text you always want to respond immediately. It might be the last text you send you never know, it can wait, it definitely can wait,” says Sgt. Halverson.
The campaign hopes through education it can lower the number of fatalities on Iowa roadways to one everyone can live with, zero.
For more information on the Iowa Zero Fatalities campaign, click here.