DES MOINES, Iowa — Starting Friday more than 30 of the top restaurants in Des Moines are offering dishes at a deal. As a part of Des Moines Restaurant Week these restaurants are offering consumers two lunches or one three-course meal for $25.
During last year’s promotion nearly 22,000 people ate at those restaurants, generating more than $300,000 into the Greater Des Moines economy. But it’s not that annual sales boost that gets restaurant owners on board. They’re looking for something a little more lasting.
Restaurant owners have two goals: turning new customers into returning customers, and get them talking about the restaurant. According to the National Restaurant Association nine out of ten consumers say recommendations from a friend or family member factor into where they eat.
Iowa’s restaurant industry has remained relatively stable, but who restaurants are targeting is changing. President of the Iowa Restaurant Association Jessica Dunker says more than ever restaurants are catering to millennials, people born between 1981 and 2000. “They are an extremely important and influential group that every restaurant is seeking. And I would guess that they will be one of the largest if not the largest of folks out enjoying restaurant week in Des Moines,” said Dunker.
For more information on Des Moines Restaurant Week including which restaurants are participating go to: http://www.desmoinesrestaurantweek.com/