DES MOINES, Iowa – It’s not the first color you’d expect to see at a construction site. But in a sea of orange and yellow, Joe Hogan’s pink hard hat stands out like a sore thumb.
And that’s his intention.
Hogan came up with the idea shortly before October, as he was asking himself, “What can I do to better help my community?” He found his answer in raising money for breast cancer research.
Co-workers can pay Hogan $5 to sign the hard hat, and businesses can pledge to match what he raises. Hogan says his original goal was to raise $1,000, but now, he needs to recalibrate; in just the first two days of his awareness campaign, Hogan says he’s reached $2,500.
“I’m just a regular guy doing this, I’ve got nothing backing me,” Hogan said. “And $1,000 was the goal at first. Now I’ve got $2,500 so, you know, we’re going to shoot for five-grand. If we get that much, we’ll shoot for ten.”
Hogan’s inspiration for the fundraiser came after he and a cousin started an organization seeking to help local people reach their goals, called “Train to Inspire.” Through Train to Inspire, Hogan says their goal is to advocate for a different cause each month.
“Last month, it was the Special Olympics,” he said. “Next month, I’m not sure just yet what it’ll be. I kind of do this stuff on the fly.”
The point, he says, is to ask yourself how you can better help your community. And then go do it.
“There’s a lot of money in the construction business,” he said. “I think it’s time we give some of that back.”