Las Vegas Company Barred From Selling Health Products in Iowa

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DES MOINES, Iowa — An Iowa judge has barred a Las Vegas-based company from telemarketing its products in the state.

Last December, an undercover phone line record Super Vitality telemarketers. It found that the callers were making false health claims about the company’s acai berry tablet’s effects on heart and blood conditions.

“Super Vitality’s telemarketers claimed on recorded calls that the company’s exotic berry capsules reverse hardening of the arteries, prevent blood clotting, and lower peoples’ cholesterol and blood pressure,” Attorney General Tom Miller said.  “They made unsubstantiated, if not outright false miracle cure claims, and that’s against Iowa law.”

The tablets sell for over $60 a bottle.

In addition to the telemarketing ban, the order requires the company from collecting any payments for past sales to Iowans.

The company must also provide refunds to any Iowans who request them.

For more information or to file a complaint, contact the Consumer Protection Division at IowaAttorneyGeneral.gov or email directly to consumer@iowa.gov.