Channel 13 News: The Clear Winner Morning, Noon and 6

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

The November television ratings for central Iowa were just released and WHO-HD newscasts in the morning, noon and at 6 PM were the clear winner. Channel 13 News at 10 is now statistically tied for first overall in the market with just 7-tenths of a share separating the top two stations.

The biggest WHO-HD November victory came at 6 PM with Channel 13 News nearly doubling the competition with 30.4 share compared to just 16.4 for KCCI. And while WHO-HD gained nearly 28% at 6 PM compared to last November, KCCI actually dropped 30%.  In the morning news race, Channel 13 News Today in Iowa commanded a 4.4 share point lead during the highly viewed 6 to 7 AM hour and a 1.5 share point lead during the entire two hour broadcast. And at noon, Channel 13 News earned a 2.8 share point lead marking the first win in more than 20 years during this time period.

“Our determination to serve central Iowa viewers’ has never been stronger,” says WHO-HD President and General Manager Dale R. Woods.  “Our 2016 plans are well underway with unprecedented Iowa Caucus coverage, the 2016 Summer Olympics from Rio and the important November elections.”

November 2015 Ratings

Ratings estimates are according to Nielsen Media Research’s Nov 2015 measurement period for the Des Moines/Ames Designated Market Area (DMA).  The four week measurement period was October 29 to November 25, 2015.  Ratings estimates are for Adults 18-49 Share.  A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program.  All ratings comparisons are on a Nov 2014 to Nov 2015 basis. 

About WHO-HD Channel 13
WHO-HD Channel 13, owned by Tribune Media Company, is celebrating 60 years of broadcast service to central Iowa.  Channel 13 News prides itself on bringing viewers rich, local content in total high definition.  From investigations to ground-breaking, creative coverage of the big daily story, more and more Iowans are choosing Channel 13 News.

WHO-HD continues to earn the most prestigious journalism awards in the broadcast industry.  In 2015, Channel 13 News has earned 29 awards for Journalism Excellence…the most of any station in Iowa including:

In 2014, the station earned a total of 65 awards for Journalism Excellence…the most of any station in Iowa…including 6 regional Emmy awards.

The technology leader, WHO-HD Channel 13 is now utilizing a powerful-new S-Band Doppler Radar that includes the most advanced technology available in Iowa.  In 2010, WHO-HD became the first commercial television station in Iowa to begin broadcasting all local programming in total high definition in 2010.  In addition, WHO-HD was the first station in Iowa to: utilize videotape, broadcast live from news events and protect with live Doppler radar.

About Tribune Media Company
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 73 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV and music metadata, powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit http://www.tribunemedia.com.