URBANDALE, Iowa – There’s no doubt that people will let their good eating habits fly out the window on Super Bowl Sunday.
However, one group of Iowans won’t be indulging.
"I want to become much more flexible, I would like to get some strength and with that, lose weight,” said Mark Felderman, a Life Time Athletic member.
On Saturday, Life Time Athletic in Urbandale launched a 90-day weight loss challenge.
The program is inspired by the NBC show, "The Biggest Loser."
Just like the show, the contestants will get support from personal trainers and nutrition coaches.
At the end of the 90 days, four grand prize winners will be crowned and each will earn $10,000.
Trainers say it’s not about the money, it’s about the journey.
“There's going to be a story with it," PK Fox said. "Everyone has their journey of what they went through, how they hit their goals, that's part of it too. There's a voting process based on pictures and your story to kind of inspire and figure out who the winner is going to be."
It's expected that more than 800 people will take part in the challenge
You can sign up by clicking here.