Pink at the Pump During October

NEVADA, Iowa -- Starting this week motorists will see some pink at the pump at some stations where they fill up. A month-long promotion by the Iowa Renewable Fuels Association is encouraging sales of E-15 gasoline.

A month-long promotion by the Iowa Renewable Fuels Association is encouraging sales of E-15 gasoline. That is, 85 percent gasoline blended with 15 percent ethanol.

For each gallon of E-15 sold, participating gas stations will donate three cents per gallon to the National Breast Cancer Foundation.

"We are doing this and we tied in with E 15 as a way to educate customers about E-15 and it's cleaner burning capabilities,” said Lucy Norton of the Iowa Renewable Fuels Association. “It has less cancer-causing emissions, so it's a healthier fuel choice.”

Also on hand for the E-15 announcement were members of Story County Cares, a local cancer support group with a pink fire truck.

“We are supporting women with cancer with wigs, or something to cover their heads, also with fuel for hospital visits,” said Wes Hubbard, a volunteer with the Story County Cares Group.

The pink fire truck has messages of encouragement and memorial messages about those lost to cancer. It was given to the organization 4 years ago by the City of Huxley.

"I'm a breast cancer survivor of 10 years will be celebrating this month," said Kay Fleshman of Story County Cares. “We go to anyone’s house, any woman with cancer who needs help."

To find a list of where E-15 Pink at the Pump gas will be sold this month, click here.