Scattershots: The Pollard Plan

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Jamie Pollard knows what he’s doing. Rest assured, Pollard has looked at this plan from every angle. He’s trying to force a BIG spike in football season tickets, something he finds necessary if ISU wants to compete in the Big 12. Otherwise, Pollard thinks Iowa State should drop out of division one and start scheduling Coe, Simpson, and Grinnell. Well, he may not mean it, but it makes for a great sound bite. Be sure to watch Shawn Terrell’s raw interview on the sports page.

It’s another bold move from a man who’s made more than his share. Pollard challenges all those fans who wanted him to change the football and basketball coaches to step up and help pay the bill. ISU owes a lot of money to coaches who aren’t coaching. Pollard also wants $130 million for facility upgrades. All of this means more pressure on football to produce big dollars. Pollard’s trying to force it by selling only season tickets to anyone who wants to see the Iowa – Iowa State football game. All others better hope they’re part of Iowa’s 4,000 ticket allotment, which ISU will charge Iowa $90 a seat.

Keep in mind, no one has walked up to the ISU box office and purchased a single game ticket for the Cy-Hawk showdown for years. Pollard is, in part, stopping Cyclone season ticket holders and boosters from buying extra tickets to the big game and selling them to friends, family and unknowns — many of whom are Hawkeye fans. This is cheered by many in Cyclone country, but certainly not all, and definitely not by those Hawk fans who used to fill up about a third of Jack Trice Stadium.

Pollard’s also freezing out ISU donors who don’t want, or can’t use, season tickets. For example, I heard from one such Cyclone backer who lives out of state. He is bitter and disappointed that he can’t travel to the game he wants to see the most. Yes, he can go to other Cyclone games, but not the one he wants, and he thinks he’s earned the right to choose. I see his point.

I also see Pollard’s. It’s time to find out if Cyclone fans are willing to spend the kind of money it takes to compete in this day and age. Here’s the great unknown: I’m not sure there are enough Cyclone fans willing or able to spend the kind of money Pollard says he needs. Cyclone fans love and support Iowa State. They’re loyal, but outnumbered in a state with a low population. Here in Central Iowa, Clones fans are in the neighborhood of 50/50 with Hawk fans, but everywhere else in Iowa, it’s not even close. The big question remains, are there enough Cyclone fans willing to pay for Pollard’s vision? I don’t think he even knows. ISU doesn’t have a medical or law school, sources of many wealthy contributors at Iowa.

Bottom line, Cyclone fans said for decades they were tired of living in Iowa’s shadow and playing second fiddle to the Hawkeyes. Now they have a guy who’s trying to change that culture, and even if at times, it seems too much about him, at least he’s not rolling over and playing dead. If it fails long term, it won’t be because Cyclone fans aren’t good enough, it will be simply be because there aren’t enough of them with the kind of disposable income it takes in the current college sports arms race.

Pollard’s plan has people talking Cyclone football in January, that’s good. He also runs the risk of something Iowa State cannot afford under any circumstances: angry donors.

A prediction in closing: Loophole or no loophole, there will not be an empty seat at the Iowa – Iowa State football game. I don’t think ISU will sell enough season tickets to fill Jack Trice Stadium—I expect around 35,000, the most ever by 4,000—but there’s no way we’ll see empty sections for our state’s biggest sporting event. Maybe those much talked about “tent parties” will require really big tents.


  • brandon

    Keith..I enjoy reading your blog and upfront I must say I am an avid Cyclone fan and loyal Channel 13 watcher. I have been with you and Andy for years and I think Shawn Terrell is an awesome addition to your sports team. Last night was the first night I was able to watch an entire edition of SoundOFF and you guys are still going great. You do a great job of dealing with people who have popular and not so popular [or coherent for that matter] opinions. While I have to say I don’t necessarily disagree or agree with Pollard’s decision I think he is Iowa State’s great motivator. Talking about college football for next season in January whether controversial or not is only good for Iowa State’s program, especially after the year they just had. Just a question as an Iowa State student for you: What about the hillside seats? Surely they do not sell season tickets for that seating. Can you still buy a single game ticket for that and if you can, when do those tickets go on sale? Thanks Keith, and keep up the good work on TV and on your blog here. BrandonAmes, IA

  • Keith Murphy

    Brandon,Thank you for all your nice comments. I really appreciate it, and you’re right about Shawn, he’s doing a great job.Hillside seats are now sold as season tickets. I think they’re around $125. Pollard has created quite a stir. I’m not sure this latest plan will work as intended, and it runs the risk of alienating a few loyal fans, but Jamie is putting it out there. Time to find out if there are enough Cyclone fans willing to spend enough money to join the college football arms race.Take care, Brandon. Thanks again.Keith

  • Anonymous

    Of the 3,500 “new” ticket season holders for IA State, how many are current University of Iowa season ticket holders also???Or is Jamie not willing to share that “fact”?Curious Hawkeye ticket holder,Julie

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