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LEGAL BATTLE: Employee Joins BPI Suing Media

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A former employee of Beef Products Incorporated is following in the footsteps of the company and suing ABC News.

Bruce Smith used to be BPI’s Environmental Health and Safety Director, until he and about 750 other employees were laid off when sales of lean, finely textured beef plummeted.

Smith is suing ABC News, celebrity chef Jamie Oliver, and a food blogger over use of the term “pink slime.”

BPI filed a similar suit in October.

Both claim that negative social media and news reports about the product caused sales to drop. In turn, BPI was forced to shutter three of its plants, including one in Waterloo.

Smith is seeking $70,000 in damages.

ABC and Oliver have not commented on the suit.  

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