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VIRAL VIDEO: GoldieBlox, Beastie Boys, Rube Goldberg Machine

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A toy company geared toward girls is making sure the kids have more choices than the pretty pink princess toys available. GoldieBlox is urging girls to be innovative and inventive. The company has introduced an interactive book series and construction set.

The company also put out a music video that turns a home into a giant Rube Goldberg machine and features a twist on the Beastie Boys’ classic “Girls”.