IOWA TOURISM: New Ad Campaign Revealed

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The Iowa Tourism Office unveiled its new campaign Monday morning, showcasing two television commercials aimed at bringing visitors into the state.

The ads are airing in Chicago, Minneapolis/St. Paul, Kansas City, and Omaha. Lt. Gov. Kim Reynolds says, “This campaign is targeted to metro areas within easy driving distance of Iowa. Less time traveling to Iowa means more time to actually enjoy it. Our ads showcase several locations across the state, but they really represent just the tip of the iceberg. There’s no shortage of museums, shops, restaurants and hotels in Iowa where travelers can make lifelong memories.”

The campaign also includes digital ads running on websites like, TripAdvisor, and Expedia.

The ads will run from March to June and cost $1.5 million.

Check out the commercials below:


  • William Denison

    Not one sceen filmed outside. I wonder why. Could it be that theres no clean water left in the state? That corn and soy beans just are not that big of a draw? $1.5 million wasted. Folks will be going to Colorado and Washington state this year and the years to come so they can get high and have even more fun. Plain and simple truth.I’ll be one of them.

  • Deb

    I think they should have to put a disclaimer on there that the state of Iowa allows sex offenders to register and live in our rest areas. Yes you can see it for yourself if you look at the Iowa sex offender registry but how many people think to do that before they stop to let their children go potty

  • Nate

    This is embarrassing! Looks like it was thrown together in one afternoon. Name one thing in these commercials that would draw one person here. Ice cream sprinkles, triangles and octagons, a water slide, butterflies….. cmon! 1.5 million!?! Airtime must cost 1,499,000

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