DES MOINES, Iowa — When Halloween comes around you won’t be able use the excuse that you didn’t have time to get a costume.
Halloween pop-up stores are opening earlier this year than in the past. As a matter of fact, the Merle Hay Mall “Halloween Express” location opened on August 2nd.
Analysts say Halloween pop-up stores have exploded in the past few years, as consumers spend more on holiday festivities.
About 1,700 pop-up stores opened last year. That’s a 30-percent increase over the last four years.