DES MOINES, Iowa –-The United Way of Central Iowa is kicking off its 2014 fundraising campaign. Last year, the organization raised a record $27.5 million. The goal is even bigger this year, and organizers are confident they'll reach it with the help of some executives on loan.
United Way of Central Iowa corporate relations officer Melanie Campbell says, "The companies really loan us their employees. So, they're full time eight to five, Monday through Friday for the full 12 and a half week period. So, they're a full time United Way employee for the next 12 to 12 and a half weeks."
Bob Clark has been a loaned executive for 23 years. He’s an 88-year-old World War II Veteran who retired 8 years ago after working in the banking industry and with non-profits. He says, “We are very fortunate to have a United Way here in Des Moines, which is efficient and effective. It’s recognized as one of the top United Ways in the entire United States. So, it’s really a pleasure for me to have an opportunity to work with them and help them achieve their objective.”
Sixteen loaned executives work with 600 area companies. This year’s goal is to raise $28 million. The training is nearly finished. Executives like Phil Musson from Principal Financial will start meeting with employees at major companies. He says, “I'll be conducting rallies for a lot of these organizations that have United Way campaigns and getting employees as on board with these programs as I am."
The United Way has used loaned executives since 1959. The executives will go back to their regular jobs around Thanksgiving.