AMES, Iowa -- The Iowa State Cyclones will wear new gold-colored uniforms in Saturday’s matchup against Toledo.
The new look is causing a firestorm on social media. Many fans, especially those from rival Iowa, couldn't help but notice a familiar color scheme.
Tweeters like @theahawkalypse quickly compared the Cyclones to McDonald's in general, and Ronald McDonald in particular. McDonald's noticed, and embraced it.
The company sent this tweet to Cyclone Football: