Channel 13 News at 10 UP 5 share points while KCCI down 31
Channel 13 News at 5 just 1 share point from #1
WHO-HD undisputed #1 station Election night beating other stations combined
The November television ratings have just been released and WHO-HD is now the undisputed #1 newscast at 6 AM, 6 PM and 10 PM. Channel 13 News wins the 6AM hour with a huge 43.3 share ensuring that Today in Iowa continues as the undisputed #1 morning news leader. That means 43% of 18 to 49 year olds watching television in central Iowa between 6 & 7 AM are watching WHO-HD.
Channel 13 News at 10 is now the #1 newscast at 10pm with a 22.6 share. WHO-HD gained nearly 5% at 10 while KCCI dropped nearly 31%. At 6 PM, WHO-HD’s 5% gain from last year was enough to propel the station to #1 in the key early evening newscast race. At 5 PM, the station is just 1 share point from #1.
And on Election Night (November 4, 2014), Channel 13 News was the clear winner…especially among slightly older adults 25-54…beating the other stations combined.
Adult 24-54 Ratings
“Our commitment to serve central Iowa viewers’ has never been stronger,” says WHO-HD President and General Manager Dale R. Woods. That determination is demonstrated every week…producing 25% more local news than any other station.”
November Adult 18-49 Share
|6:00 – 7:00 AM||43.4||0.5||41.0|
|5:00 – 5:30 PM||24.1||4.1||25.1|
|5:30 – 6:00 PM||22.3||4.5||17.9|
|6:00 – 6:30 PM||23.8||2.7||23.5|
|10:00 – 10:30 PM||22.6||2.4||18.7|
Unless otherwise noted, ratings estimates are according to Nielsen Media Research’s November 2014 measurement period for the Des Moines/Ames Designated Market Area (DMA). The four week measurement period was October 30 through November 26, 2014. Ratings estimates are for Adults 18-49 Share. A share is the percentage of all TV households with sets in use in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program. All ratings comparisons are on a November 2013 to November 2014 basis.