INDIANOLA, Iowa - A new logo and marketing plan for the City of Indianola was debuted by Mayor Kelly B. Shaw during a city council meeting Monday evening, in an effort to make the city a more-attractive location for businesses and residents alike.
“Growing Indianola is important to all of us as city leaders,” said Mayor Shaw. “With a new branding effort combined with marketing and public relations efforts, we’re better suited to aggressively seek opportunities for our community while serving the citizens of Indianola,” Shaw said. “These are exciting times.”
Mayor Shaw says Indianola often battles the perception of being a "far-away" town south of the Metro, while in reality, it's only about a 15 minute drive from the Des Moines International Airport. He pointed to the growing development on the north side of the city as a sign the area is a prime location for businesses.
The new logo will begin to appear on all city vehicles and signage over time, but perhaps the most important aspect of the rebranding effort will be a new city website, complete with citizen-feedback modules where residents can submit ideas or improvements they'd like to see in the community. Four new videos, showcasing a city overview, educational excellence, quality of life and economic development, will also be accessible on the site.