Target on Monday lowered the threshold for free shipping on online orders to $25, making it among the most competitive among major retailers.
Its previous free-shipping minimum was $50, which placed it in the higher end of the spectrum.
Amazon offers free shipping on orders above $35, and offers free two-day delivery for customers who buy a subscription to its Amazon Prime service. Walmart offers free shipping on orders of $50 or more.
Many retailers, including Target, temporally suspend those minimums for the holiday shopping season.
Target.com president Jason Goldberger said that the store “saw an enthusiastic response” to that offer.
The retailer already offers free shipping on most orders placed with its branded credit card.
Target also has a mobile app called Cartwheel for mobile shoppers.