WEST DES MOINES, Iowa – High-end fashion meets mobility with West Des Moines-based women’s fashion company Blond Genius‘ new Fashion Truck.
Debuted in West Des Moines Thursday night, the “Fashion on the Fly” Mobile Boutique is an 36-foot RV completely transformed to replicate the store’s boutique.
“We are so excited to be the first Fashion Truck in Iowa,” said Erin Eischeid, owner of Blond Genius. “This is a trend that has hit the coasts and we thought our clients in Iowa needed to be able to experience shopping out of an RV.”
The project is the store’s way of celebrating it’s 10th anniversary. Eischeid, with the help of her husband and other family members, completely transformed the RV into an exact replica of the Blond Genius boutique; hardwood floors, crown molding, a wine fridge, and hand-placed ornate ceiling tiles fill the mobile store.
“We wanted to be able to provide the same high-end shopping experience for our customers – even if they were shopping out of an RV,” she said.
The RV will go on the road for a kick-off tour beginning June 18 through August 8, starting in Lake Okoboji. The store also will take bookings for “Block Parties,” where you and your friends can take part in private shopping events out of the RV.