Florists Expecting Big Business for Valentine’s Day

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DES MOINES, Iowa -- It's not too late to get a Valentine's Day gift for your special someone.

Many florists in the metro expect big business before the holiday.

Boesen Florists expects to deliver more than 1,000 flowers over the weekend, although some people are not interested in the multi-million dollar holiday.

However, psychologist David Grove says it's important to take part in the holiday because it shows your willingness to express your appreciation for others.

"If you're willing to take some of your resources and use them as an expression of your love for that person, most of the time it's symbolic. It's one of many love languages," Grove said.