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April Fools’? Story Shows Up on Yahoo, Saying Trader Joe’s Closing All Stores

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Is this just a case of April Fools’ arriving early, or is Trader Joe’s actually closing?

An article popped up on Yahoo! Style, saying that Trader Joe’s will be closing all of its 457 stores by January 2017. Additionally, the grocer would also discontinue all products, the article said Thursday.

yahoo

Screenshot, Yahoo

The Yahoo article reported that Trader Joe’s issued a press release Thursday morning, but a Trader Joe’s spokesperson told WHO-HD that the story is a “hoax article.”

“Although we don’t take ourselves too seriously, we don’t want anyone to mislead our customers. Trader Joe’s is open for business and has no plans to close.  We had no involvement whatsoever in the April Fool’s hoax article,” said Alison Mochizuki, Trader Joe’s public relations director.

Heavy.com said maybe Yahoo messed up its publication schedule and published the story a day early, but Yahoo said the story wasn’t written by Yahoo staff.

“Some stories that appear on Yahoo are through various partnerships and sources around the web. This particular story was published to Yahoo from a partner, Spoon University, and was immediately removed once the team was made aware of the ruse,” a Yahoo spokesperson told WHO-HD.

Even though the story turned out to be false, the Twitterverse made it clear how much they would miss Trader Joe’s.

 

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