‘Wheel of Fortune’ is One Politically Powerful Show

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Who knew Pat Sajak and Vanna White had such political power?

Their show “Wheel of Fortune” is about far more than letters, it’s about serious money.

If you watch the show, you might notice a lot of political commercials during breaks. But as Tim Higgins found out, it goes deeper than that.

Higgins is a former Des Moines Register Reporter but now writes for Bloomberg empire. His piece
“Wheel of Fortune” Cashes in on 2016 Political Ads explains that the show is a huge attraction for candidates and super PACs, and it’s been that way for some time.

Higgins said it is the top show that generates money from political candidates for just about every cycle.  His article reads in part:

During a break in a March taping of Wheel of Fortune, a child in the audience asked the show’s announcer, Jim Thornton, what happens in between rounds of play. Thornton was ready with an answer: “When we go to commercial, we make money!” That’s more true than ever this year, thanks to a dramatic increase in advertising by presidential campaigns and their allied super-PACs. Wheel attracted $17.8 million in political ads through March 1.

In 2012, the show made almost $60 million.

This election cycle, the show is seeing much more money flow in from the candidates, political PACs and outside spenders with deep pockets. Higgins said “Wheel of Fortune” is an old favorite as is local news, and that’s where candidates like to go. They know how to key in on their demographics.

On the April 10 segment of the Insiders, Higgins explains in-depth what makes "Wheel of Fortune" so attractive to political advertisers.

Read Higgins’ article on Bloomberg.

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About the Insiders
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