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New York Advertising Company Banned from Soliciting Iowans

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DES MOINES, Iowa — A ruling by a Polk County judge could mean a little less mail in your mailbox.

The judge has ordered New York City-based Direct Response Advertising Inc. to stop soliciting Iowans.

The company was sending mailers from purported psychics and mind readers — offering their services. It was all a scam to con elderly Iowans out of their money.

“This settlement ends these efforts to cheat Iowa’s most vulnerable people,” Iowa Attorney General Tom Miller said. “The letters were shamelessly predatory and manipulative, variously promising riches, protection from ill-health, and even personal friendship to each recipient – all to get the victim to send money.”

The settlement means the company will have to pay $13,000 back to hundreds of Iowans and pay $50,000 toward the future enforcement of Iowa’s Consumer Fraud Act.

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