Black Friday 2017: The Numbers Are In


Shoppers rush past a storefront with a Black Friday sale advertisement.

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IOWA  —  The weather has been warm this weekend, but that’s not the only reason shoppers have been hitting the stores.

Crowds were nearly guaranteed on Black Friday. Shazam, a company that tracks debit transactions, says once again it seemed people waited until later in the morning to begin shopping. The company says transactions picked up after 6 a.m. on Friday.

Overall, there were 3.5 million transactions, a number that is slightly up from last year. This works out to almost $66 million.

Shazam says the average purchase was also up from last year.


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