ESPN’s Musberger and Fraschilla Share Sports Insights with Ames Chamber

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AMES, Iowa -- The Ames Chamber of Commerce hosted an event Tuesday night that featured ESPN personalities Brent Musberger and Fran Fraschilla.

The event was held in the Sukup End Zone facility with the snow-covered Jack Trice Stadium lit up as a backdrop.

Both men have covered the Cyclones in Ames as a part of coverage for ESPN.

Musberger broadcasted the game Monday night when ISU defeated Kansas. He agreed to stay and join Fraschilla in putting together a back-and-forth conversation between the two.

The two liked talking "Hilton Magic."

“When I did the Iowa-Iowa State game in December, I think the team was down 19 points in the first half., I told the audience do not go away, there is going to be a comeback in the 2nd half, and there was a great comeback," said Fraschilla.

Musberger shared how he got started in broadcasting, He said he took a break from college at Northwestern in Chicago to become a minor league umpire. He was in a game in Keokuk, Iowa, with the St. Louis Cardinals farm team. They had just signed a hot new prospect named Tim McCarver. In his first game, McCarver turned to face Musberger, the home plate umpire to protest a call. Musberger told him never to turn around and question an ump.

Before long Musberger returned to school and landed a broadcast sports job with WBBM in Chicago. One of the station officials later became president of CBS Sports. He wanted to try something new in broadcasting, a live pre-game show for the NFL.

Musberger also shared stories on how the phrase, "You're Looking Live," was coined when he hosted the NFL today, it began with a request to the director.

"People in Las Vegas were always asking him what the weather was like,” said Musberger. “If you give me a live shot of a stadium, I could go you are looking live, and put a story after it.”

He also was around when a term, "March Madness" was started.

I brought it to college basketball, but it was really coined by a Ford dealer, downstate in an ad,” said Musberger. "I took it and anchored the tournament for when CBS got the contract, so I just called it March Madness.”

Musberger said the NCAA later sued to claim it owned the term.



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