How Valuable is Garth Brooks to Des Moines?

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DES MOINES, Iowa -- Our timelines and Twitter feeds are full of them, pictures of our friends in low places hanging out with country music star himself, Garth Brooks.

On Sunday, the country music star completed five out of his six sold out shows. More than 90,000 tickets were sold almost instantly after they went on sale last month, a record-breaking number for Wells Fargo Arena.

The Iowa Events Center general manager says about 16,000 fans fill the arena for each show.

“Coming off the heels of two back to back nights where he played doubled headers, it`s been an incredible experience,” Chris Connelly said.

General admission tickets sold for $75, meaning the country artist profited $7.2 million in ticket sales. The Iowa Events Center will also take home hundreds of thousands in concessions, parking and suite catering.

But it’s not just the “Well” that is scoring big.

The Iowa Taproom is bringing country music fans and beer together.

“There is a lot of beer drinking, a lot of cowboy hats and freshly polished cowboy boots,” Michael Dumham–Lagree said.

Dumham–Lagree is the General Manager of the Iowa Taproom in the East Village. He says his new restaurant and bar saw its busiest night this weekend since it opened two months ago.

“We made sure that we had enough in the reserves to get us through the weekend and into Tuesday as well,” he said.

Area hotels are also cashing in. All 252 rooms at the Holiday Inn downtown are sold out this weekend. Standard suites averaged about $165 per night.

The Marriott downtown is booked until Tuesday. Room fares are averaging more than $350 a night.

Fans like Brian Eichelberger say for Garth it’s worth it.

“So when this opportunity came up, we thought we might not get his opportunity again, so we said let’s do it," Brian Eichelberger said.

Garth Brooks will wrap up his sold out tour on Tuesday night at 7:30 p.m. in Des Moines.


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